'Meet' Gloria Ruhrmund (I.M.M)

 

G3 Mobile Consulting is owned and operated by Gloria Ruhrmund.  Moving from the music industry in 2005 into the mobile industry has afforded Gloria the experience which she brings to this exciting solo venture.

Before making the leap to mobile, Gloria spent about 15 years in the music industry, mainly in marketing and new business development of new media and mobile strategies.  Three of the years were also spent as a consultant in her venture 'Cherry 2000' which focused on events, media, marketing and promotion in the Classical and Jazz music markets.  Some clients included Nedcor, Classic fm and IMG.

G3 Mobile Consulting pulls from Gloria's experience as General Manager of Glocell Wireless Service Provider (2005-2008), a South Africa WASP where she among other things:  conceptualized and co-created a wap-based mobile-only social networking service, expanded the very lucrative portfolio of the company's clients, signed deals with SABC Mobile amongst others.

Some of the services provided by G3 Mobile Consulting are:  1]  B2B mobile solutions i.e. using the mobile phone as an intervention tool for social development; mobile marketing solutions; social networks as a business/brand tool (marketing, research and interaction); mobile advertising. 2]  User generated content strategies, viral campaigns and brand recognition.  3]  Public Speaking and Knowledge Sharing:  Mobile Industry - the ecosystem, Social Networking - Attention Economics, Principals, Technologies, Mobile Internet, Objects and Successes, Measurements, User Segmentations.

In July 2008, Gloria was invited to present mobile social networking in emerging markets at the IIR's technology Mobile Social Networking and User Generated Content Summit in Amsterdam.  (she was rated in the top 3 speakers at the summit).  Other achievements during her time at GWSP are winning the Executives Award in December 2007 and contributing to the company's employment equity forum.

Gloria is passionate about the mobile space and more especially mobile social networking, using mobile marketing in emerging territories for social change and development.

Gloria is also currently doing a BA in philosophy, politics and economics at UNISA.

G3 Mobile consulting is BEE compliant by partnership with Ms Asyia Sheik (LLB, M.A)
                                                                          
                                                                                                                      
Career History

1990-1997  Head of Promotions:  Universal Music Group

1997-2001 Consultant:  Cherry 2000 Marketing and Media

2001-2005 New Media and Mobile Business Developer:  Universal Music Group

2005-2008  General Manager:  Glocell Wireless Service Provider

2008 - Present  Owner:  G3 Mobile Consulting

27th July 2009  Launch of G3 Mobile Media Agency in Partnership with The Training School

1st September 2009  Launch of Vuvuzela.net (Partnership)

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