New: Modern Media Mash-up "Understanding categories of modern media"
http://www.g3mobile.co.za/blog.php
Mobile Media and Advertising Information and Resources
'Directing The Market'
November 2009 by Annalize Roussow
G3 Mobile contributes to insight article in the Advantage Magazine. Read More
G3 Mobile Radio Interview
11 November 2009 by Gloria Ruhrmund
I was recently invited by ASA (Advertising Standards Authority) to an interview (my host was Putseletso) on Radio Today. The interview investigates Mobile Advertising and the high cost to South African advertisers. You can listen to it at this link. Interview
G3 Mobile Consulting launches boutique mobile advertising agency
July 27, 2009 by Gloria Ruhrmund
Frustrated
by many experiences of bad service from local agencies, G3 Mobile
Consulting will now offer mobile advertising. G3 Mobile Media Agency
will offer first class service including strategy, design,
optimisation, value for money and results based campaigns to its
clients.
G3 Mobile Media Agency is a partnership between Gloria Ruhrmund (G3 Mobile consulting) and Pam Shoulder, The Training School (www.thetrainingschool.co.za) a certified Adobe training business based in Johannesburg. Pam Shoulder will lend her 25 years of design experience to assist clients optimise their campaign image, message and freshness for maximum results.
Mobile Social Media Information and Resources
Every Company is a Media Company
Looking at publishing's role in marketing within the scope of social media. an excellent article by Brian Solis Read More
Article on IOL Technology: 18 October 2009
South Africa has become the 10th largest user of Twitter in the world, while the country has the most Facebook users on the continent, even surpassing Egypt. Read More
Social Media Strategy - just do it!
Gloria Ruhrmund - on www.bizcommunity.com
Here's the thing: social media is here to stay. The challenge in little
ol' South Africa is that many of us are confused about what it means
for our businesses and how it affects consumer behaviour or rather
opinion. Read More
3 Business Social Media Portals Revealed
Is the portal approach the most effective way for a company to organize
its social media engagement? New campaigns for Microsoft, Monster and
British Telecom provide insight on best practices. What do you think?
Would this work for your company?
Original article
http://strategicguy.blogspot.com/2009/09/3-social-media-portals-revealed.html
Quick links to the 3 Business Social Media Portals:
http://bt-securethinking.blogspot.com/
http://www.microsoft.com/industry/government/state/brightside/dashboard.aspx
http://www.unleashthemonster.net/
Couldn't help notice that Africa and South Africa are not covered in this article. Gloria Ruhrmund
Mobile Marketing Information and Resources
Mobile Marketing Trends 2009
Stafford Massie - Google South Africa
SA's mobile
penetration massively exceeds the broadband penetration, and even with
the expected rise in broadband access in 2009, it isn't going to catch
mobile just yet. So, it is important for SA advertisers to think mobile
as they head into the new year."
Full Story: http://www.bizcommunity.co
The Mobile Media Landscape in 2009 - A Forecast
By: Rick Joubert
"With
the large developed economies likely to remain in deep recession during
2009 and with a significant slowdown in South African economic growth,
it seems likely that overall ad spend growth in SA will be nowhere near
the usual double digit media inflation numbers we're so used to seeing
- and that, of course, will also impact upon mobile advertising.
However, mobile advertising revenues will continue to grow faster than
any other traditional or new media channel and during 2009 will
overtake investment in online advertising."
Full Story:
http://www.bizcommunity.co
Nine Trends for 2009
By: Dion Chang
SNS as a mobilising force: social network services such as MySpace, Facebook and Twitter are forging connections between people like never before. We are moving through the "honeymoon phase" of new media and we are beginning to grasp the true potential of this level of inter-connectivity. Individuals can discuss any topic that appeals to them, no matter how diverse their interests, with like-minded others. Out there, there is a group for everyone, and a forum for any discussion.
The scope of conversations that exist today is absolutely mind-boggling, ranging from anything as obscure as the toxic value of concentrated pine tree sap, to the comparative study of 1970's Nintendo consoles. On the one hand, there is this "nichification", and on the other hand, popular groups are gaining ground and actually becoming a force to be reckoned with.
In 2009 we will see the power of social network services increasing as people begin to realise that together, they can have a powerful positive impact."
For the full story go to: http://www.bizcommunity.com/
