Mobile advertising is growing at an alarming rate in South Africa, but we are paying nearly 500% more than any other country in the world for our advertising space.  Why?  Simply, there is not enough South African inventory.  The demand for advertising is greater than the space available. 

The average CPC (cost per click) in other countries like the US and UK is about USD 0.08, while in South Africa it costs about USD 0.25 on average. 

The problem exists because South Africa itself does not h...
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Marketers in South Africa are not properly engaging in the mobile channel or the power of social media.  In this present economic climate there still seems to be resistance to marketing and advertising via the most lucrative channel around...that of mobile.  For me, if you do not have a mobile element to your marketing for the December cycle or if you have not constructed your campaign around mobile marketing, you are not in the game. 

The recession is diluting the effect of the traditional m...
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