Mobile advertising is growing at an alarming rate in South Africa, but we are paying nearly 500% more than any other country in the world for our advertising space.  Why?  Simply, there is not enough South African inventory.  The demand for advertising is greater than the space available. 

The average CPC (cost per click) in other countries like the US and UK is about USD 0.08, while in South Africa it costs about USD 0.25 on average. 

The problem exists because South Africa itself does not h...
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