Marketers in South Africa are not properly engaging in the mobile channel or the power of social media.  In this present economic climate there still seems to be resistance to marketing and advertising via the most lucrative channel around...that of mobile.  For me, if you do not have a mobile element to your marketing for the December cycle or if you have not constructed your campaign around mobile marketing, you are not in the game. 

The recession is diluting the effect of the traditional m...
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