Modern media has changed!  If you or your brand has not yet learned how you can create and attract media instead of buying it, you haven’t invested your attention in how media has changed and what it means for the way you market.

What is really exciting about these changes are that small business can really maximise their reach through what is known as ‘owned and earned’ media.  These are all marketing and promotions activities that do not include paying or buying your media and in...

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Marketers in South Africa are not properly engaging in the mobile channel or the power of social media.  In this present economic climate there still seems to be resistance to marketing and advertising via the most lucrative channel around...that of mobile.  For me, if you do not have a mobile element to your marketing for the December cycle or if you have not constructed your campaign around mobile marketing, you are not in the game. 

The recession is diluting the effect of the traditional m...
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